ATM & PRE-PAID PARTICIPANTS:
With over 400,000 ATMs in the United States and over 1.2 million worldwide, the ATM is an untapped distribution channel for Gift Cards and PrePaid Media. Subway and train tickets, bus passes, phone cards, and Gift Cards are just a few of the ways our technology makes ATMs an easy and convenient distribution channel.
Click the following links to discover just a few of the benefits Better ATM's partners enjoy.
- A Profitable New Distribution Channel
- Revolutionary Design
- Promote Other Products or Cross-Market
- Enjoy Advertising Revenue
- Automation Spells Convenience
- Security Consumers Trust
- Cost Effective & Easy
- Experience Increased Profitability
- Capture the Competitive Edge
- Utilize Existing ATM Capabilities & Infrastructure
- How can I take advantage of this opportunity?
1. A Profitable New Distribution Channel – In 2007, the Gift Card industry saw approximately $97 billion in revenue. The Gift Card industry is hungry for more consumer friendly, easy-to-use distribution points. Back to List
2. Revolutionary Design – The Gift Card industry is looking for ways to service consumer demand for value. Our three-panel design provides the solution. The top panel features the gift card offering and the remaining two panels can contain promotional values or a second gift card. It’s all about flexibility and maximum consumer appeal. Back to List
3. Promote Other Products or Cross-Market – ATMs are typically placed in retail or financial institution locations. These businesses have products to sell. The second and third panels are ideal for promoting other products or cross-marketing. There are countless ways to offer consumers the added value they demand and you see profits increase. Everyone wins when value-added products or services are offered on the three-panel card. Back to List
4. Enjoy Advertising Revenue – Entrepreneurial minded ATM owners and Gift Card Program Providers recognize the value of the ATM distribution channel that is waiting to be harvested by Advertising Giants. Think of the value of having a captive marketing demographic from the ATM’s existing clientele and think of all the ATM users that will be drawn to value-added shopping convenience. ATM owners now provide a channel to reach these valuable consumers. Back to List
5. Automation Spells Convenience – Purchasing a Gift Card directly from a merchant can be a cumbersome process with lines to wait in and a cashier required to activate each card. It’s time and place convenience and that’s what the ATM is all about. Each Gift Card is activated during the purchase transaction. Back to List
6. Security Consumers Trust –We’ve all seen the recent publicity surrounding the risk of gift card accessibility. Those store card racks have become an invitation to steal and criminals are doing just that while the public pays. You won’t have to worry with the ATM’s secure cash distribution method that offers the same security when the ATM sells Gift Cards. In fact, there’s added security with Better ATMTM Services' Phase II technology. The gift card will have ZERO value until it is purchased. This means that even if a criminal tries to break into the ATM and steal the Gift Cards all they end up stealing is a bundle of plastic. Back to List
7. Cost Effective & Easy - With over 400,000 ATMs in the United States and over 1.2 million worldwide, thousands of distribution points have already been established and the cost of the distribution mechanism incurred. You won’t have to worry expensive upgrades because with a minimal investment it’s easy to configure existing ATMs to sell Gift Cards. Back to List
8. Experience Increased Profitability - For ATM owners, flattening profit margins and limited products to offer consumers has been an ongoing problem. Capture new consumers and keep current consumers coming back with Gift Cards and Advertising Channels that provide new revenue streams and attractive new services. Back to List
9. Capture the Competitive Edge - ATM manufacturers are always fighting for their share of the profits in the brutally competitive ATM marketplace. Gift Card and other prepaid media distribution provide a competitive functionality that offers a distinct competitive advantage. Back to List
10. Utilize Existing ATM Capabilities & Infrastructure – Those involved in the ATM infrastructure have spent billions of dollars to establish the capabilities and infrastructure to dispense cash. Better ATMTM Services’ patented technology presents a new level of profitability on that massive investment with the ability to utilize the infrastructure to dispense Gift Cards and other prepaid media. Back to List
11. How can I take advantage of this opportunity? - Click on your corresponding Business Segment option below to learn more about what you need to do to be part of this opportunity. Back to List
