FINANCIAL INSTITUTIONS:
Whether good economic times or bad, innovative ways of making money and increasing profitability never lose their sheen. ATM-dispensed Gift Cards are all about time and place convenience and offering your clients the functionality and value that distinguishes your ATMs from all the rest. How are you going to capture your share of a prepaid market forecast to be $549.7 Billion in 2012? Here are eight simple facts that boil down to one - you can't afford not to dispense gift cards right from the cash drawer of the ATM.
Click each topic to find out more.
- ATM-Dispensed Gift Cards Save Time and Money
- Secure Distribution Protects Your Customer and Your Investment
- Additional Distribution Channels at Branded Locations Means Business
- Convenience for Your Customers =Increased Revenue
- Utilize Latent ATM Capacity or Dedicate a Cassette to Grow Revenue
- Market Bank Services, Sell Advertising Space and Increase Revenue
- Easy Reconciliation Process Using Better ATM Services Technology
- Consumers Say Gift Cards Aren't Just For Special Occasions
Want to know more? FAQs
1. ATM-Dispensed Gift Cards Save Time and Money
Tellers need to be focused on core services and your focus is on operational efficiency and revenue. Why waste valuable time and resources and keep consumers standing in line when there is a better way? Better ATM® Services patented prepaid card dispensing technology can be added to your existing fleet of ATMs with minimal modification. What’s more, no more paper hassles because the necessary terms and conditions are attached on the Gift Card sheet. Back to List
2. Secure Distribution Protects Your Customers and Your Investment
You know that the ATM is a Level 1 safe and you control the access. Add Better ATM® Services’ tracking software and you have what you need to monitor the sale and distribution of Gift Cards. Auditing sales and distribution becomes a simple process using Better ATM® Services’ Better Track It” system. Back to List
3. Additional Distribution Channels at Branded Locations Means Business
Off-site ATM locations are critical to brand awareness, better serving your customers, and growing your business. Translate cumbersome and expensive to added revenue streams when you sell Gift Cards from your ATMs. Back to List
4. Convenience for Your Customers = Increased Revenue
Don't send your customers somewhere else to make their Gift Card purchases. Make that investment in your current ATM infrastructure pay off while you provide your customers with cash, Gift Cards, and the convenience of an ATM. Expand brand awareness, build loyalty, and grow your customer base, while you offset the cost of your ATM infrastructure with a strong revenue stream. Back to List
5. Utilize Latent ATM Capacity or Dedicate a Cassette to Grow Revenue
Better ATM® Services can help you turn that cassette into a revenue-producing asset when you sell Gift Cards right from the cash tray. Distinguish your brand, while offering a new level of value and time and place convenience. Back to List
6. Market Bank Services, Sell Advertising Space and Increase Revenue
The second and third panels of Better ATM® Services' ATM-dispensed Gift Card sheet offers two to four panels of additional advertising space. Reach customers and anyone who uses your ATM with targeted messaging and advertise your services or sell that space. We work with companies that sell this advertising space to nationally recognized businesses offering complementary or non-competing products. How much advertising is available on your teller sold Gift Cards? Back to List
7. Easy Reconciliation process Using Better ATM Services Technology
Why waste time and resources with manual reconciliation. Better ATM® Services has developed a customized tracking system for Gift Cards sold using the ATM's infrastructure. The "Better Track It" system resolves many of the usual problems, opening a view to the sale and distribution of Gift Cards, while giving you automated reminders to perform essential reconciliation. Back to List
8. Consumers Say gift Cards Aren't Just For Special Occasions
Gift cards are the stress free shopping solution and they're not just for special occasions any more. Sure, your customers see Gift Cards as the perfect gift for birthdays, anniversaries, holidays and any gifting need. However, the latest research from payments processor First Data, an experienced gift card programs operator, found that nearly 20 percent of gift cards were purchased for no particular reason. People are buying to say thank you to a friend or to use as spending cards for themselves. Gift Card sales will continue to climb, and your revenues will too, when you offer ATM-dispensed Gift Cards. Back to List
FAQs
- Why do I need Better ATM® Services to dispense Gift Cards; can’t I do it on my own?
- What ATM manufacturers and models can dispense Gift Cards?
- Will dispensing Gift Cards void my manufacturer warranty?
- What steps should I take so I can sell Gift Cards from ATMs?
- Can all processor/drivers handle a Gift Card purchase?
- What do I do if my processor/driver is not on the certified list?
- Whom can I contact at Better ATM® Services for more information?
- What do I do if I do not currently have a Gift Card program?
- Is your Gift Card program eco-friendly?
- How much revenue can my company make by selling Gift Cards
1. Why do I need Better ATM® Services to dispense Gift Cards; can’t I do it on my own?
Better ATM® Services has a patent for the distribution of Gift Cards and prepaid media from the ATM as well as several other patents pending surrounding our technology. Our established relationships with the key players and our patented process for rolling out your card program mean better deals and more profits for you. Back to FAQs
2. What ATM manufacturers and models can dispense Gift Cards?
Better ATM® Services has certified ATM models and dispensers from several manufacturers including Diebold, Triton and NCR. Wincor Nixdorf ATMs have been extensively tested and we’re actively working with the manufacturers to certify additional models in their product lines. We are available to discuss how we can address your specific needs. Back to FAQs
3. Will dispensing Gift Cards void my manufacturer warranty?
No, Better ATM® Services has worked with each ATM manufacturer to obtain certification for their ATMs and dispensers so you can be assured they are capable of dispensing Gift Cards, which does not void the warranty. Back to FAQs
4. What steps should I take so I can sell Gift Cards from ATMs?
- Call Better ATM® Services and let us know of your interest. We can help walk you through the process.
- Decide on the Gift Card offerings. Better ATM® Services offers ATM-dispensed Visa Gift Cards and a multi-brand card with nationally recognized brands that you can sell from your ATM.
- Opt for fixed or variable load cards. To get started, you need to decide on a fixed value or variable value Gift Card. Variable value cards have no assigned value until your customers choose the amount they wish to load on the card.
- Configure your ATM. Your ATMs may require hardware and software adjustments to dispense Gift Cards. In addition, some screen changes will need to occur. The menu options will be updated in this process.
- Coordinate with your Processor/Driver. Because a Gift Card purchase is a Point-of-Sale transaction, the ATM must be configured correctly to interface with the processor to properly execute the transaction. Better ATM® Services has experience in working with Processor/Drivers to properly configure the ATM and we’ll provide the Processor/Driver with the information they need to configure their systems.
- Load the ATM with Gift Cards or Prepaid Media. Some minor cassette configurations are required when loading Gift Cards. Better ATM® Services has support documentation to aid you in this process. We're willing to train your support team, if needed.
5. Can all processor/drivers handle a Gift Card purchase?
Several ATM processors are able to handle Gift Card transactions. In fact, several more are in the process of making the necessary changes to their systems to execute the transactions. ANI, CDS, and Elan (South Platform) are able to handle your transactions. In addition, we are working with a number of others. Contact Better ATM® Services for specifics. Back to FAQs
6. What do I do if my Processor/Driver is not on the certified list?
Contact Better ATM® Services at info@betteratmservices.com or call us at (480) 296-2033. We will work with your Processor/Driver to provide them the necessary requirements to handle Gift Card transactions. We can let you know if we are working with your Processor/Driver, now. Back to FAQs
7. Whom can I contact at Better ATM® Services for more information?
Contact Better ATM® Services at info@betteratmservices.com or call us at (480) 296-2033. Back to FAQs
8. What do I do if I do not currently have a Gift Card program?
Contact Better ATM® Services and we can put you in touch with several companies that set up Gift Card programs. Back to FAQs
9. Is your Gift Card program eco-friendly?
Yes, we have designed our cards to be thinner than a standard Gift Card. In addition, we are actively seeking new products and partners that are eco-friendly. Back to FAQs
10. How much revenue can my company make by selling Gift Cards?
There are several different revenue streams from ATM-dispensed Gift Cards. Each revenue stream alters the model slightly. The parameters - Open Loop or Closed Loop Card, fixed or variable load - are important factors. We’d be happy to talk about what would work best for you. Contact Better ATM® Services at info@betteratmservices.com or call us at (480) 296-2033 and we can discuss the products you would like to offer, advertising programs, premiums and incentives, and the specifics of your business so we can give you a good projection of your revenue potential. You'll find that revenues ranging from fees to non-bank customers to the ability to capture your share of the $549.7 Billion prepaid market will take your ATMs from flat line to profitability. Back to FAQs
