FINANCIAL INSTITUTIONS:

Changing economic conditions mean it’s a good time to look at innovative ways of making money and increasing profitability.  ATMs as a simple capital investment are a good example.  Better ATM^TM Services has patented technology that will turn your ATMs into revenue-generating assets.  Gone are the days of funneling money into expensive investments without seeing a return.  By offering your Gift Cards from your ATM infrastructure, the ATM yields several revenue streams. 

Click each topic to find out more.

1. Automated Distribution Channel for Open Brand Gift Cards
   
2. Secure Distribution Channel for Open Brand Gift Cards
   
3. Additional Distribution Channels at Off-Site Branded Locations
   
4. Convenience for Your Customers
   
5. Utilize Latent ATM Capacity
   
6. Create New Revenue Lines
   
7. Free Up Tellers to Handle More Difficult Branch Duties
   
8. Market Bank Services
   
9. Sell Advertising Space
   
10. Offer Discounted Services to Your Customers
    
11. Easy Reconciliation Process Using Technology
    
12. Capitalize on Seasonal Gift Card Items
    
13. FAQs
    

1. Automated Distribution Channel for Open Brand Gift Cards

• The ATM is the perfect solution for automating the time consuming and cumbersome process of selling Open Gift Cards (i.e. Visa, MasterCard, American Express, or Discover) at branch locations.  The process is disruptive to the core services the branch tellers fulfill and you also have to make sure your tellers are remembering to supply the terms and conditions that should accompany the sale of a card.  .But, there is a better way.  Time and place convenience are what consumers want and your ATMs are the solution.
• With minor modifications to existing ATMs or when ordering new ATMs, automation of the Gift Card distribution functionality is simple with Better ATM^TM Services patented technology.  Automation reduces a lengthy teller purchase process from several minutes to less than a minute.  What’s more, no more paper hassles because the necessary terms and conditions are attached on the Gift Card sheet.  Back to List
  

2. Secure Distribution Channel for Open Brand Gift Cards

• When Gift Cards are distributed right from the ATM ,you don’t have to worry about Gift Card theft.  You know that the ATM is a Level 1 safe with limited access.  Now, add Better ATM^TM Services’ tracking software and you have the necessary tools to monitor the sale and distribution of Gift Cards.  In fact, auditing sales and distribution becomes a simple process.  Back to List
  

3. Additional Distribution Channels at Off-Site Branded Locations

• Investing in off-site ATM locations to better service your customers means more business, but we understand it can be cumbersome and expensive.  You can reduce this cost through the added revenue streams that come from selling Gift Cards from your ATMs.  We can even help you with your off-site location management.  If you don’t want to deal with the hassle of managing off-site locations, Better ATM^TM Services has relationships with several ATM ISOs who could potentially provide this service.  Back to List

4. Convenience for Your Customers

• At the heart of the ATM’s functionality is convenience.  You’ve made a large investment in your current ATM infrastructure in order to provide your customers their cash with the convenience of an ATM.  This same principle applies to Gift Cards.  Your customers will purchase Gift Cards from the most convenient channel.  The ATM will provide this convenience and you will have a way to offset the cost of your ATM infrastructure.  The ATM can now provide you a revenue stream instead of just being an expense.  Back to List
  

5. Utilize Latent ATM Capacity

• You’ve told us that not all the cash cassettes or trays are loaded with cash.  That means, many of your ATMs have latent capacity.   Better ATM^TM Services can help you use your ATMs to their full potential and turn those unused cassettes into a revenue producing assets by selling your Open Loop Gift Cards (e.g. Visa, MasterCard, etc.) from the ATM.  Back to List
  

6. Create New Revenue Lines

• It’s time to change the way you look at your ATMs.  We all know that the traditional purpose of an ATM is to dispense cash to bank customers at their convenience.  But, the problem is this business model has the ATM as an expense item.  Now, your ATMs no longer need to be an expense.  With Better ATM^TM Services’ groundbreaking technology, your ATMs can feature revenue-producing products.  You can profit from the cost savings and new revenue streams achieved by selling your Gift Cards from existing ATMs. 
• You’ll save money when you  automate your Gift Card sales process.  Don’t waste valuable and costly teller time retrieving Gift Cards and waiting for a manager to sell Gift Cards.  Your customers will now get their Gift Cards from the ATM.
• You can leverage the extra panels on Better ATM^TM Services’ three-panel Gift Card sheet to promote your financial products or cross sell advertising space.
• You’ll reduce shrinkage or theft of your Gift Cards because they’ll be locked in the ATM’s Level 1 safe.  Back to List
  

7. Free Up Tellers to Handle More Difficult Branch Duties

• Selling Gift Cards should be an easy and quick process. But, with the old fashioned system, it’s NOT!  By offering Gift Cards from your ATMs, the costly hassles are a thing of the past.  ATMs are designed to distribute money quickly and can do the same with Gift Cards.  When you implement this solution, your Tellers will be able to handle the more difficult branch duties and your customers will experience the time and place convenience that have made ATMs the mainstay financial option they are today. No more waiting in lines and no more activation issues, while you save on labor distractions and costs!  Back to List 

8. Market Bank Services

• Reaching customers or potential customer to influence buying decisions on a product you offer means escaping message clutter and distinguishing your brand.  By selling Gift Cards from your ATMs, the second and third panels of the Gift Card sheet can be used to do just that.  Your customers and their friends will be exposed to your services each time they use a Gift Card purchased from your ATMs.  The gift card offers two to four panels of additional advertising.  How much advertising is available on your teller sold Gift Cards?  Back to List
  

9.Sell Advertising Space

• The second and third panels of the Gift Card sheet can be utilized to advertise products.  But, that’s not all! Some companies we work with sell this advertising space to companies that offer complementary or non-competing products.  They’ve created a revenue stream that did not exist before with the ability to communicate with a captive audience made possible through the Gift Card Sheet.  Back to List
  

10. Offer Discounted Services to Your Customers

• How do you attract new customers?  Typically, you’re offering better services than their competition.  There’s no doubt that offering customers the convenience of purchasing a Gift Card from an ATM will be an important distinguishing factor.  However, you also have the power to negotiate additional savings for customers.   The second and third panels of Better ATM^TM  Services’ Gift Card sheet are ideal locations for special offers.  There are so many ways to be creative and offer value-added services.  , Here’s one that we’ve tried and it works!  Better ATM^TM  Services currently offers free music downloads and discounts at local restaurants on the third panel of our Gift Cards.  Back to List
  

11. Easy Reconciliation Process Using Technology

• Manually reconciling financial transactions can be long, tedious, and arduous.   Better ATM^TM Services’ Better Track IT system is the answer.  Better ATM^TM  Services has developed a customized tracking system for Gift Cards sold using the ATM infrastructure.  The Better Track IT  system resolves many of the usual problems opening a view to the sale and distribution of Gift Cards and providing automated reminders to perform essential tasks.  All Licensed Financial Institutions will have the option to utilize Better ATM^TM  Services’ Better Track IT system.  Back to List
  

12. Capitalize on Seasonal Gift Card Items

• Gift Cards take the stress out of shopping for any occasion and there are so many occasions that make Gift Cards the perfect choice.  From Mother’s Day, and Father’s Day to Graduation and holiday celebrations, Gift Card sales will continue to soar.  Get your share of the revenue pie!  Back to List
  

13. FAQs  Back to List

1. Why do I need Better ATM^TM Services to dispense Gift Cards; can’t I do it on my own?
   
2. What ATM manufacturers and models can dispense Gift Cards and prepaid media?
   
3. Will dispensing Gift Cards or prepaid media void my manufacturer warranty?
   
4. What steps should I take so I can sell Gift Cards from ATMs?
   
5. Can all processor/drivers handle a Gift Card or prepaid media purchase? 
   
6. What do I do if my Processor/Driver is not on the certified list?
   
7. Whom can I contact at Better ATM^TM Services for more information?
   
8. What do I do if I do not currently have a Gift Card program?
   
9. Is your Gift Card program eco-friendly?
   
10. How much revenue can my company make by selling Gift Cards
    

1. Why do I need Better ATM^TM Services to dispense Gift Cards; can’t I do it on my own?

• Better ATM^TM Services has a patent for the distribution of Gift Cards and prepaid media from the ATM and several other patents pending surrounding our technology.  We would like every ISO to participate in the distribution of Gift Cards and prepaid media from ATMs to strengthen our negotiating ability with Gift Card and prepaid media companies.  Better deals mean more profits for you.  That’s why Better ATM^TM Services, Inc. licenses ISOs and other program participants to engage in the distribution of Gift Cards and prepaid media from ATMs.  Back to FAQs
  

2. What ATM manufacturers and models can dispense Gift Cards and prepaid media?

• Better ATM^TM Services has certified ATM models and dispensers from several manufacturers.  We’re also actively working with the manufacturers to certify additional models in their product lines.  Back to FAQs 

3. Will dispensing Gift Cards or prepaid media void my manufacturer warranty?

• No, Better ATM^TM Services has worked with each ATM manufacturer to obtain certification for their ATMs and dispensers so you can be assured they are capable of dispensing Gift Cards, which does not void the warranty.  Back to FAQs
  

4. What steps should I take so I can sell Gift Cards from ATMs?

1. Call Better ATM^TM Services and let us know of your interest.  We can help walk you through the process.
2. Determine if you need your merchant or store owner’s permission.  Some storeowners will need to approve of the Gift Card option in your ATM before you begin dispensing Gift Cards.
3. Decide on the Gift Card offerings.  Better ATM^TM Services has negotiated several Gift Card and prepaid media programs that you can leverage and sell from your ATM.  We recommend that you talk to your merchant or store owner to determine if they would like to offer their Gift Cards from the ATM as well.  This will allow you to create additional “stickiness” at that location.
4. Configure your ATM.  Some screen changes will need to occur when offering a Gift Card from your ATM.  The menu options will be updated in this process to allow the sale of Gift Cards.
5. Coordinate with your Processor/Driver.  Because a Gift Card purchase is a Point-of-Sale transaction, the ATM must be configured correctly to interface with the processor in order to properly execute the transaction.  Better ATM^TM Services has experience in working with the Processor/Drivers to properly configure the ATM and we’ll provide the Processor/Driver with the information they need to configure their systems.
6. Load the ATM with Gift Cards or Prepaid Media.  Some cassette configurations are required when loading Gift Cards or prepaid media.  Better ATM^TM Services has support documentation to aid you in this process.  In fact, we are willing to train your support team, if needed.
7. Start Selling Gift Cards from ATMs.  Now, you ‘re ready to sell Gift Cards.  Back to FAQs
   

5. Can all processor/drivers handle a Gift Card or prepaid media purchase? 

1. Several processors are able to handle the Gift Card and prepaid media transactions.  In fact, several more are in the process of making the necessary changes to their systems to execute the transactions. 
2. The following processor/drivers are able to handle these transactions: ANI, CDS, and Elan (South Platform).  Back to FAQs
   

6. What do I do if my Processor/Driver is not on the certified list?

• Contact Better ATM^TM Services at info@betteratmservices.com or call us at (480) 296-2033.  We can work with your Processor/Driver to provide them the necessary requirements to handle Gift Card or prepaid media transactions.  We can let you know if we are working with your Processor/Driver as we are frequently reaching out to the many ATM Processor/Drivers to get them certified.  Back to FAQs
  

7. Whom can I contact at Better ATM^TM Services for more information?

• Contact Better ATM^TM Services at info@betteratmservices.com or call us at (480) 296-2033.  Back to FAQs 

8. What do I do if I do not currently have a Gift Card program?

• Contact Better ATM^TM Services  and we can put you in touch with several companies that set up the Gift Card programs.  Back to FAQs
  

9. Is your Gift Card program eco-friendly?

• Yes, we have designed our cards to be thinner than a standard Gift Card.  In addition, we are actively seeking new products and partners that are eco-friendly.  Back to FAQs
  

10. How much revenue can my company make by selling Gift Cards?

• There are several different revenue streams from dispensing Gift Cards from your ATMs.  Each revenue stream alters the model slightly.  We’d be happy to talk about what would work best for you.   Contact Better ATM^TM Services at info@betteratmservices.com or call us at (480) 296-2033 and we can discuss the products you would like to offer, any advertising programs you have, and the specifics of your business so we can give you a good projection of your revenue potential.  Back to FAQs