MERCHANTS | BETTER ATM SERVICES

Better ATM^® Services’

CEO Todd Nuttall

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ATM Marketplace

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You’re reading the trades and you’re watching the trends, so you know that selling Gift Cards continues to be a growth area. Gift cards have ranked as the No. 1 requested gift item for four straight years, according to the National Retail Federation. It’s a proven method for bringing in new and repeat customers and generating cash held against future sales. Better ATM^®Services' patented technology automates the Gift Card sales process, reduces labor costs, increases the sales of Gift Cards, and delivers means more profitability for you.

Click each topic to find out more. Feel free to share your ideas with us as you ponder the possibilities.

FAQs

Discover Convenience & Ease
Purchasing a Gift Card becomes a breeze for you and the consumer when you end the typical cumbersome process that requires a cashier to activate each card. You’ll save time and labor costs when Gift Card are dispensed through the ATM and automatically activated during the purchase transaction. Back to List
Promote Merchandise and Draw Repeat Traffic
Each side of the second and third panels of the Gift Card sheets can be used for promotional items or a second Gift Card. Whether it’s seasonal offerings, closeout items, loss leaders, featured items, or new merchandise, it’s a one-to-one communication with your consumers. You can even sell that space to product merchandisers, promotional partners, or team up with celebrities to promote them. There’s no limit to the creative ways you can grow your profits! Back to List
Drive Consumer Behavior
Marketing means understanding what consumers want and that’s why marketing pros are focusing on ways to increase consumer awareness about the products that free up their time, make life easier, and offer value at a time when hard-pressed consumers are demanding more purchasing power for every dollar they spend. Leveraging the second and third panels of the Gift Card sheet provides your customers an opportunity your competitors can’t give them. And, what about loyalty programs offering more for less? Increase traffic and the likelihood consumers will purchase more. Back to List
Secure Distribution Chanel = Less Shrinkage
Store card racks have become an invitation to steal and criminals are doing just that while the public pays. You won’t have to worry with the ATM’s secure cash distribution method that offers the same security for ATM-dispensed Gift Cards. In fact, there’s added security with Better ATM^®Services' Phase II technology. The Gift Card will have ZERO value until it's purchased. Even if a criminal tries to break into the ATM and steal the Gift Cards all they end up stealing is a bundle of plastic. Back to List
Establish New Off-Site Gift Card Sales Locations
There’s no need to compete with Gift Card mall options to sell your Gift Cards. Only in your own stores do you have the ability to give your card the preferential treatment it deserves. You can profit from these prime locations, limit competing lines of business, and expand your card sales presence. Sell merchandise from these “New Stores” without the cost of an expensive brick and mortar store. Back to List
Profit From New Distribution Channels

Only your creativity will limit the ways you can make money. Here are just a few of the ways you can realize increased revenues with Better ATM^®Services' technology enabled ATMs.

Increased Gift Card sales from Off-Site and On-Site ATM sales
Lower cost with automated Gift Card sales
Increased customer loyalty = more product sales
Less shrinkage of Gift Cards due to theft
Less customer help issues due to stolen Gift Card numbers – the ATM protects your Gift Card
Increased sales of merchandise with high margins due to advertising on the Gift Card sheet Back to List

FAQs Back to List

1. How can I sell Gift Cards from my ATMs?

Call Better ATM^®Services' and let us know you’re interested. We can walk you through the process.
Contact your ATM provider. They will need to coordinate the configuration of their machines with us. Encourage them to review the ISO section of our website.
Decide on the Gift Card offerings. Remember, there are three panels on our Gift Card sheet. Traditionally, the top panel is used for the Gift Card with the second and third panels used for promotional items or advertising. However, these panels can also be used as a Gift Card as well. Click this link to see some sample Gift Cards
Use your Gift Card design or select one. Think about the artwork for each of the panels. If you need some help on the design, we recommend Tactix Creative. Tactix Creative has created all of our promotional artwork.
Use Your Gift Card redemption program or let us help. If you already have a Gift Card program you can ignore this step. Otherwise, we can make a few recommendations and assist your efforts as needed.
Print the Gift Card lot. We’ll work with your Gift Card program contact to get it done. We have certified card manufacturers to produce cards. That’s important because our card sheet is a new design. Back to FAQs

2. How can I sell Gift Cards from Off-Site ATMs?

Call us and let us know of your interest. We can help walk you through the process. If you own the off-site ATM, see the step-by-step answer to how I can sell Gift Cards from my ATMs. If you are working with an ATM owner, we can help make it happen.
Decide which ATM owner(s) you would like to collaborate with to sell your Gift Cards. We have ATM Owner contacts that you can leverage. The ATM owner(s) will need to coordinate the configuration of their machines with us.
Decide on the Gift Card offerings. There are three panels on our Gift Card sheet. Traditionally, the top panel is used for the Gift Card with the second and third panels used for promotional items or advertising. However, the additional panels can also be used for Gift Cards as well. For example, some of our merchants have set up the first panel to be a Gift Card as well as the third panel. This allows consumers to either keep both Gift Cards or keep one and give one away. The consumer sees value for their purchase and flexibility.
Decide on the Gift Card design. This will include the artwork for each of the panels. If you need some help on the design, we recommend Tactix Creative. Tactix has created all of our promotional artwork.
Setup a Gift Card redemption program. If you already have a Gift Card program, you can ignore this step. Otherwise, we can make a few recommendations.
Print the Gift Card lot. Have your Gift Card program contact us to get the information they need. We have certified card manufacturers to produce cards as our card sheet is an innovative design. Back to FAQs

3. Whom can I contact at Better ATM® Services for more information?

Email us at info@betteratmservices.com or call us at (480) 296-2033. Back to FAQs

4. What do I do if I do not currently have a Gift Card program?

Contact Better ATM^®Services and we can put you in touch with several companies that set up Gift Card programs. With a Gift Card program in place, follow the simple steps above and you’ll ready to sell Gift Cards from ATMs. Back to FAQs

5. What do I do if I do not currently have ATMs in my store?

Contact Better ATM^®Services and we can put you in touch with several companies that can help you get an ATM in your store. Follow the simple steps above and you’re ready to sell Gift Cards from ATMs. Back to FAQs

6. Can I purchase the ATM and set up this program?

Yes, contact Better ATM^®Services and we can put you in touch with several companies that can help you get an ATM for your business. Back to FAQs